Confusing and full of dynamic parameters page URLs are first of all not easy to be crawled and it doesn’t help with any ranking. So use clean anchor texts and keyword rich URL where possible.
- Use short, easy to remember URLs.
- Use a static URL whenever possible. If you must use dynamic URLs do not include too many parameters.
- Do not use multiple URLs for a single page.
- Do not use a session id or other non-crawlable parameter in the URLs.
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