When comes to on-site optimization, some basic principle apply for Baidu just like Google or Bing. However, Baidu concentrates quite heavily on Meta tags, so make sure you have them all written.
Please also make sure you have a keyword-rich title tag with your main targeted keywords.
Another on page factor is unique content. Much like Google, Baidu rewards unique quality contents with H1 and Hs as well as alt attributes of images files.
Finally, despite the long rumor, Baidu has long discontinued keywords tag as a ranking factor, so stuffing keywords won’t help you much.
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