Baidu Anchor Text OptimizationAnchor text is the visible characters and words that hyperlinks when linking to another document. It should be clear and easy to understand words, which describes the content of the page being pointed to.

Baidu has matured; they have started identifying more metrics for determining anchor text value such as link relevancy, its determined by both the content of the source page and the content of the anchor text.

However, the impact of anchor text is quite strong in Baidu rankings compared to Google.

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